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Everyday America®
From Everyday America®

Side-By-Side®

Points and counterpoints, at a glance.

Ask for a Side-By-Side® → See the formats
Point.The strongest case for each view.
Counter­point.Its best reply, right beside it.
Glance.Titles first. Details when you want them.
The shape of an argument

Extremes at the ends. Compromise in the middle.

Tap a point. Not left versus right — whatever the issue’s real continuum is.

Try it

Ask anything.

Get the record, then every perspective, each answering the same questions.

Behind it

More, when you want it.

Why Side-By-Side®

Most news has become a barbell: heavy at both ends, thin in the middle. Everyday America® serves the middle — for readers under 40 — by putting every point next to its counterpoint. We don’t split the difference. We show the strongest case for each view, then what is still unknown.

  1. Educate — leave knowing more, not just feeling more.
  2. Both sides, honestly — no strawmen, no false balance.
  3. Counterpoint attached — no opinion travels alone.
The Side-By-Side® Standard
  1. Openings are written independently.
  2. The brief is fact-checked separately from opinion.
  3. Each side restates the other fairly.
  4. No attacks, false balance, invented disagreement or undisclosed sponsors.
  5. Voices keep their views; editors keep accuracy and corrections.
  6. Readers are asked what they learned — not who won.
The plan
  1. First 90 days: prototype and test formats with 18–39-year-olds; pick winners on learning, not clicks.
  2. Publication: a daily Side-By-Side®, with News, Opinion, Decisions and Theories.
  3. Network: embeddable modules, standards and tools for partners.
  4. Industry: the Networks Desk, syndication and licensed units.
  5. AI-assisted: readers ask; Claude builds the sourced Side-By-Side®; editors review.
The business
  1. Network licensing
  2. Commissioned exchanges
  3. Syndication
  4. Disclosed sponsorship
  5. Education

Illustrative; terms to be set after the pilot.

Two marks

Everyday America® is the house — the publication and the network. Side-By-Side® is the method — the brand readers learn to look for, wherever it appears.

Formats →Six ways to see two sides at once. Publication →A sample daily front page. Network →Carry the brand on your site. Networks Desk →The big outlets, compared.