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Everyday America®
Networks Desk

One story. Six networks. What’s shared, what’s framed.

The Networks Desk takes the same event as covered by the major outlets and lays it out side by side: what everyone reports, where the framing splits, which words carry the spin — and then runs the disagreement through an Exchange.

Hypothetical mock-up.The scenarios and headlines below are invented to show the format — they are not actual coverage and are not quotes from any outlet. In production each card pulls the outlet’s real headline, lede and link, with attribution and a link back to the source.
Desk view
9:41Everyday America®
How it works

From six broadcasts to one clear page.

  1. IngestHeadlines, ledes and transcripts from partner and public sources.
  2. MatchGroup coverage of the same event across outlets.
  3. Strip to factsExtract what every outlet confirms into one verified brief.
  4. Frame-diffShow what each leads with, downplays, and the words it uses.
  5. CounterpointPair the strongest cases into an Exchange.
  6. Link backAttribute and send readers to the original reporting.
For the networks

Three ways the big outlets can plug in.

Today the Desk compares public coverage. The bigger prize is a network choosing to be in the frame.

Mode 1

The Analyzer

We compare public coverage across outlets and link back to each source. No agreement needed. Builds audience and proves the format.

Mode 2

The Partner

A network licenses headlines and summaries for the Desk and carries a “Side-By-Side®” unit on its own site. Shared attribution, shared traffic.

Mode 3

The Co-production

A segment, newsletter or second-screen experience produced with the network’s talent on both sides, run on the Side-By-Side® Standard.

What’s in it for a network

  1. A credible answer to “you only show one side”
  2. An under-40 audience that wants context
  3. New inventory: disclosed sponsorship around the unit
  4. Traffic back to its own reporting

What we protect

  1. Clear attribution and links to the original
  2. No rewriting of anyone’s reporting
  3. Editorial independence on the Desk’s own brief
  4. Public corrections
Talk to us about the DeskSee the formats it runs on